This session will explore how the latest and emerging trends in digital advertising impact patient recruitment for clinical trials. Attendees will learn strategies for using study budgets more effectively to reach patients in their local areas and how to build more impactful messaging and content.  

Learning Objectives 

• Analyze how emerging trends in digital advertising impact patient recruitment. 
• Develop strategies for using the study budget more effectively to reach patients in your local area. 
• Create more impactful messaging and content for patient recruitment. 
• Differentiate between database and advertising referrals and determine how to best engage with each.