Name
CTA Playbook Development
Date & Time
Tuesday, October 21, 2025, 11:30 AM - 12:30 PM
Track
Contracts
Description
Learn how to develop a CTA playbook that standardizes negotiation positions, fallback language, and escalation protocols to reduce cycle times and drive efficiency.
Learning Objectives:
- Describe the core components of an effective CTA playbook.
- Standardized negotiation positions for frequent terms.
- Utilize the playbook to improve internal training and external negotiations.
Speakers
Justine Festa - Senior Clinical Research Contracts & Compliance Analyst - WCG
Erik Martin - Shareholder - Polsinelli
Erik Martin - Shareholder - Polsinelli

