Name
CTA Playbook Development
Date & Time
Tuesday, October 21, 2025, 11:30 AM - 12:30 PM
Track
Contracts
Description

Learn how to develop a CTA playbook that standardizes negotiation positions, fallback language, and escalation protocols to reduce cycle times and drive efficiency.

Learning Objectives:

  • Describe the core components of an effective CTA playbook.
  • Standardized negotiation positions for frequent terms.
  • Utilize the playbook to improve internal training and external negotiations.

Justine Festa Erik Martin