In every clinical trial, the patient experience begins, and often hinges, on their relationship with site staff. Clinical Research Coordinators and other patient-facing professionals are the bridge between protocol and person, playing a vital role in recruitment, retention, data quality, and participant trust. This session explores how these frontline professionals influence trial outcomes, build lasting relationships with participants, and uphold the integrity and success of clinical research from the ground up.

Learning Objectives:

1. Describe the critical role patient-facing site staff play in building participant trust and improving trial engagement.
2. Identify how coordinator-patient interactions influence recruitment, retention, and protocol adherence.
3. Explore strategies for empowering and supporting site staff to elevate the participant experience and trial outcomes.