Name
The (new) New Media: How Social and Online Advertising has Shifted for Patient Recruitment
Date & Time
Wednesday, October 23, 2024, 1:00 PM - 2:00 PM
Track
Clinical Operations
Description
  • How emerging trends in digital advertising impact patient recruitment.
  • Strategies for using the study budget more effectively to reach patients in your local area.
  • How to build more impactful messaging/content.
  • The differences between database and advertising referrals and how to best engage with each.
Steve Wimmer