Martha K. Falcon, MEng, ACRP-PM, CCRC is a clinical research executive with more than 16 years of experience across clinical operations, site management, business development, study start-up, regulatory compliance, contracting, budgeting, and strategic growth.

She currently serves as Chief Operating Officer for Wellness Research Center and Floridian Neuroscience Institute, while also providing operational leadership and oversight across two additional clinical research sites. In these roles, she manages the full spectrum of site operations, including sponsor and CRO relationships, study acquisition and feasibility, contract and budget negotiations, regulatory and start-up activities, financial performance, staffing, recruitment strategy, and execution of Phase I–IV clinical trials.

In addition to her executive leadership roles, Martha works as an independent clinical research contractor and consultant, supporting research organizations with site development, business development, operational strategy, study start-up, sponsor/CRO engagement, contract and budget negotiations, and the development and scaling of clinical research programs.

Her experience combines hands-on site operations with executive-level strategy, giving her a practical understanding of what is required to build, operate, and grow high-performing research sites while developing long-term relationships with pharmaceutical, biotechnology, and CRO partners.