This session explores practical strategies sites can use to build and sustain a strong pipeline of industry-sponsored trials. Through live polling and panel discussion with representatives from health systems, site networks, rural sites, and sponsors, the session examines how sites are currently sourcing studies, the most common barriers to winning trials, and what sponsors and CROs actually prioritize when selecting sites. Panelists will share real-world approaches to strengthening sponsor relationships, improving feasibility responses, and demonstrating performance metrics that increase credibility. Attendees will leave with concrete actions they can take to improve visibility, competitiveness, and consistency in securing new industry-sponsored studies.